Authored this MAT release in partnership with a colleague, as branded content for Microsoft products Outlook.com and SkyDrive. The release was distributed by Brandpoint and picked up widely in both print and online media.
TIPS AND TRICKS FOR PLANNING THE PERFECT HALLOWEEN
BPT—Planning the perfect Halloween can be pretty spooky, and it’s not just because of the ghosts and ghouls that run from door to door. Coordinating Halloween activities, planning a festive party and pulling off the perfect costume for each family member can be frightening. But with a few technology tricks, you’ll be rewarded with a lot of treats and plenty of fun to make this holiday one to remember.
Eerie e-vites set the tone for parties
Planning a Halloween party? Email invites are perfectly acceptable for a casual soiree. Send out e-vites a few weeks ahead of time to give friends and family plenty of notice. Be sure to mention that costumes are encouraged, and list any other important details, like if the party is potluck style. The best part of email invites is you’ll receive RSVPs electronically, so you can track responses and get the perfect amount of party supplies for all attendees. And if you have an Outlook.com email account, you can flag RSVPs to the top of your inbox for easy reference, and instantly chat with friends on Facebook, Skype or Gmail to firm up last minute details, right from your inbox.
Scary inbox? Organize email easily
If your inbox is a scary sight, it’s time to tap your magic wand for an organization transformation. With Outlook.com, it’s easy to sort through hundreds of messages in a few clicks. You can use the “sweep” feature to get rid of outdated emails you don’t need, like all those costume coupon deals that have expired.
Frightful or friendly, find the perfect costume
Whether young or old, Halloween is a time to let imaginations run wild and play pretend for the day. Finding the perfect costume for each member of the family can be a difficult and costly process. Track sales from your favorite Halloween supply stores and subscribe to email newsletters to get the latest alerts on costume trends and discounts. After Halloween is over, you can use Outlook.com’s one-click unsubscribe to get off all those emails lists with little effort.
Access the perfect trick-or-treat schedule
Hit the candy motherload and have fun with all the neighborhood kids and parents by plotting your trick-or-treat schedule ahead of time. Upload it to SkyDrive and everyone can access it while en route on any device. Then, all you have to do is get your flashlights, candy bags and giggles ready.
Share boo-tiful photos from the day’s festivities
Whether you love your smartphone or are a diehard digital camera guru, there are bound to be plenty of fun photos the group needs to exchange. Use Outlook.com and SkyDrive together to share all your Halloween snaps in one mail – the file size doesn’t matter – and they will arrive in slideshow format! There’s no limit to the number of photos you can share and, since they’re all stored on SkyDrive, you can access them on any device anywhere, anytime. Share with Grandma and Grandpa, or gather the kids and relive the Halloween fun over and over again.